What is the Google Algorithm?
Google Algorithm is a program which helps users to see the best search results for what they are looking in google search. For example, you searched for Best surprise planners in Vijayawada, google algorithm will show you the best websites or blogs which is having high-quality information about your search results based on the page rank and quality of the content in the web site, etc. So Google Algorithm is a program which helps users to see the best search results.
Why Google Algorithm is important?
If you are the owner of a business that can be small or big if your website is shown in the top 3 search results it’s going to change the game of your entire business. Because 93% of users in google are going to click the top 3 Google results. For example search for Surprise Planners in Vijayawada. First place goes to Justdail and second and third places go to PerkyEvents it means there is more possibility for users to click on Perky events website. When you are receiving inquiries, converting them into action is your responsibility.
How Google Algorithm Works?
Once you are done with creating your website, you should ask Google to crawl and index your web pages using google search console. (Step by step process to set up Google Search Console). Google Crawlers will crawl your web pages and index them.
When users search for a query, google will provide the best possible web results with good google page rank by relevance on its Search Engine Results Pages (SERPs).
Google Algorithm Updates:
In earlier years Google only made a few updates to its algorithms. Nowadays Google is making several changes to its algorithm every year. Lets us go through a few important Google Algorithm Updates.
- Panda – Feb 24, 2011
- Google Page Layout Algorithm – January 19, 2012
- Penguin – April 24, 2012
- Pirate – 11th August 2012
- EMD (Exact Match Domain) – September 28, 2012
- PayDay – June 11, 2013
- Hummingbird – August 22, 2013
- Pigeon – July 24, 2014
- Mobile-Friendly Update (Mobilegeddon) – April 21, 2015
- RankBrain – October 26, 2015
- Possum – September 1, 2016
- Fred – March 8, 2017